Quick win
📸
Instagram ordering link in bio
Link your direct ordering URL in your Instagram bio. Add "Order Direct — No Fees" to your bio text. Works immediately with zero ad spend.
→ Average 18% more direct orders in week 1
Quick win
📍
Google Business Profile optimisation
Add your direct ordering link to your Google Business Profile. Customers searching for you see the "Order Online" button before they ever see a marketplace.
→ High-intent traffic, zero commission
Quick win
💬
WhatsApp order link broadcast
Message your WhatsApp regulars with your direct ordering link. Offer a 10% discount for their first direct order. Immediate payback on the first order alone.
→ 30–60% response rate from existing customers
Medium term
📦
Packaging inserts
Add a printed QR code and "Order Direct Next Time – Save 10%" to every takeaway bag. Converts one-time marketplace customers into direct regulars.
→ 15–25% of recipients order direct next time
Medium term
📧
Re-engagement email campaigns
Send a "We miss you" email to customers who haven't ordered in 30 days. Include a discount code and your direct ordering link. Automated and repeatable.
→ 8–14% reorder rate from lapsed customers
Medium term
⭐
Review response strategy
Reply to every Google review (good and bad) and include your direct ordering link in positive responses. Builds trust and drives conversions from searchers.
→ 23% more Google profile views convert to orders
Strategic
🏅
Loyalty stamp programme
Digital stamp cards that only work for direct orders. Customers earn stamps per order, redeem for a free item. Gives customers a reason to come back — directly to you.
→ 40% higher LTV for loyalty members
Strategic
🎂
Birthday and occasion marketing
Collect birthdays at checkout and send automated offers a week before. Customers remember you exist, and the "birthday treat" framing converts at 3x the normal rate.
→ 35% redemption on birthday campaigns
Strategic
🎯
Slow-day promotions
Identify your quietest two days and run a recurring "Tuesday Special" or "Midweek Meal Deal" promotion to direct-ordering customers only. Fills gaps profitably.
→ 20–35% uplift on targeted slow days